Understanding Keyword Search Volume and Difficulty to Make the Right Choice

Introduction

Choosing the right keywords for your content is essential for being found on the internet. There is a range of different factors area important when making the decision about which keywords to use, including how frequently they're searched, the difficulty in competing with others to rank for them, and how well they serve your purpose. In this article, we'll look at search volume vs difficulty when it comes to keyword selection to help you understand the factors you need to consider when choosing keywords.

Search Volume

The first factor to consider when selecting keywords is their search volume. This measures how much interest there is in that keyword and can give an indication of how likely you are to get traffic. While it's important to aim for keywords with enough search volume to ensure you get visitors, it can also be helpful to aim for keywords with lower search volume so you can more easily compete to rank. That way, you can make sure you get organic traffic without having to outrank too many other people.

Difficulty

The second factor when considering keywords is the difficulty. This measures how easy or difficult it will be for you to outrank your competitors for that keyword. It can be tempting to choose keywords with a high search volume without considering the difficulty, but this is often a mistake as it will be much harder to rank for them. Aim for keywords that have enough search volume to get you some traffic but still have a low enough level of difficulty so that you can outrank your competitors.

Competitive Analysis

To successfully choose keywords, it can be helpful to conduct a competitive analysis. This allows you to see how difficult it would be to rank for a particular keyword and can give you an indication of whether you should target it. You can do a competitive analysis by looking at the top ranking sites for the keyword you're interested in and seeing what kind of content they're producing. This will give you an indication of how hard it would be for you to outrank them.

Influencers

Another way to research keywords and decide which ones to target is to look at what influencers in your industry are talking about. Influencers will often create content on topics that are trendy and getting a lot of attention, so it's useful to follow what they're talking about and target those keywords. This will help you to get in front of a large audience and can be a great way to reach new potential customers.

Brief Recap

Choosing the right keywords for your content is essential for getting found online. When selecting keywords, look for ones that have enough search volume to get you some traffic but still have a low enough difficulty so you can outrank your competitors. Conduct a competitive analysis and look at the top ranking sites to see what kind of content they're producing and look at what influencers are talking about to get a better idea of which keywords to target.

Looking Ahead

Now you have a better understanding of search volume vs difficulty when it comes to choosing keywords. That way, you'll be able to select the perfect keywords for your content, so you can get in front of your target audience and make sure you get the most out of your content.